For over 30 years, I have worked in marketing and strategic planning, gaining valuable hands-on experience and management skills by working with various government agencies, advertising agencies, media institutes, big corporations, and small businesses.
In 2013, I established my consulting firm, providing me with the opportunity to tackle challenging and rewarding projects. However, the COVID-19 pandemic altered my perspective on life, prompting me to retire from my business and pursue an academic career.
