Research
Research is seeing what everybody else has seen and thinking what nobody else has thought.
Albert Szent-Györgyi
Business & Academic
Throughout my extensive career spanning over three decades in the field of business, I have spearheaded several marketing research projects with an unwavering focus on consumer behavior. These endeavors have not only yielded invaluable insights into the intricate and dynamic world of consumer preferences, attitudes, and trends, but have also enabled me to make substantial contributions towards shaping consumer behavior in the market.
As a DBA (Doctor of Business Administration) researcher, my goal is to not only advance existing knowledge but also to provide actionable insights that can help solve real-world problems. I firmly believe that evidence-based practice can assist businesses in making well-informed decisions by relying on credible solutions to disrupt the status quo in a positive manner.
The followings are my recent/current research topics.
Tour Product Development
[Working Paper] The study investigates the underlying reasons and mechanisms that drive tour operators to incorporate secondary destinations into their tour itineraries. It identifies four distinct models in the tour product development process: dialectic, teleology, life cycle, and evolution. While these models share similarities with Theories of Organizational Change, they are unique in their own right. The study offers valuable insights into the complex development and dynamic evolution of tour products, which can ultimately inform the creation of more equitable and sustainable tour products and contribute to a more balanced distribution of the economic benefits of tourism.
Secondary Destination's Attractiveness
[Working Paper] Utilizing the Theory of Planned Behavior (TPB), the study delves into tour operators’ beliefs about incorporating secondary destinations into their tour itineraries. It pinpoints the specific factors that influence their decisions and provides practical guidance to secondary destinations on how to enhance their chances of being selected for tour products. It also underscores the practicality of TPB in guiding the development of tour products.
Family Business Succession
The article “Familiness, Interests, and Opportunities: Reframing the Landscape of Family Business Succession,” co-authored with Sudhir Mehta, DBA and Richard Baskerville, PhD, was published on Social Science Research Network (SSRN) in Sept 2023.
The Familiness-Interests-Opportunities (FIO) model, developed with Sudhir Mehta, DBA, was presented at the Engaged Management Scholarship Conference in Calgary in September 2023.
Learn extensively, inquire carefully, think deeply, differentiate clearly, and practice faithfully.
博學之，審問之，慎思之，明辨之，篤行之。
Confucius 孔子